5 Types of Outdoor Advertising
Outdoor advertising has always been an effective way to attract new customers, whether they’re walking to or from their bus stop or driving down the highway.
Outdoor advertising gives you the ability to capture the attention of passersby, who are actively seeking information about your product or service, and entice them into taking some sort of action—whether it’s making a purchase in your store or visiting your website.
Traditionally businesses use outdoor banners to promote their products and services. There are several other kinds of advertisements that can be just as successful at reaching large audiences:
Billboards are one of many forms of outdoor advertising. A billboard can be any size, can advertise anything, and be located anywhere—as long as it’s on public property.
Many people don’t realize that there are two types of billboards: electronic and traditional.
Most billboards fall into the traditional category, while few businesses use electronic billboards because they’re expensive to operate.
However, some owners swear by them due to their visibility in areas that traditional billboards wouldn’t reach.
For example, you might find an electronic billboard right along a busy interstate highway where its large display area attracts attention from local businesses like fast food restaurants or hotels.
Banners are a great way to advertise something quickly and inexpensively. At 6′ tall by 12′ wide, they are large enough to capture people’s attention but still light enough for one person to set up.
They can be printed in full color, making them great for promoting a new product or upcoming event. They are flexible in design so that they can be hung vertically or horizontally depending on what is convenient.
Banners have grommets at each corner which makes it easy to hang them from trees, fence posts, porch railings, or even clotheslines.
The grommets also make it easy to change out banners when needed because you can just slip your fingers through and remove them without having to find any tools or untie any string.
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3) Sandwich Boards
Nowadays, sandwich boards aren’t just for restaurants anymore. They can be used for businesses and real estate companies, among others.
If you’re looking to attract people with a low budget or want to go all out and make sure that your name is in sight for all passersby, then one of these boards might do you some good. And they usually don’t cost much.
The tradeoff is that they are inconspicuous; unlike other types of advertising that are directly visible (billboards, etc.), people will have to stop and look at your sign if they want to read it.
4) Transit Advertising
Transit advertising is one of those underrated advertising options that few people consider. The truth is, it’s a great option for those who have a small budget and want to reach a large volume of people in a specific location.
Transit systems receive millions upon millions of riders every year, so there’s no question as to how many eyes you’ll be reaching with transit advertising.
5) Digital Displays
More and more cities are using digital displays to advertise local events and attractions. Digital signs can be placed in high-traffic areas like train stations, shopping centers, and busy intersections. They can increase sales of your online shopping store.
These signs use LED (light-emitting diode) screens and motion sensors to display messages about sales, events, or other pertinent information.
They’re very customizable; content can be updated as often as necessary to always keep people informed about current promotions. The biggest benefit of digital signage is its versatility; digital displays can be used for any kind of promotion or marketing initiative as long as electricity is available.
This makes them a popular choice among small businesses looking for a targeted advertising option without a huge budget.
In conclusion, there are many types of outdoor advertising that a business can use to its advantage. Each type comes with its own benefits and disadvantages, so there is no one-size-fits-all option for advertisers.
It’s important to know what you want from your outdoor campaign before deciding on a type of outdoor advertising.
So these were 5 types of outdoor advertising. Which one do you like and feel is best for your business? And also if you want to know about the 1and1 webmail login and signup visit this blog.
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