Timeless Legacy

The Timeless Legacy of Seiko and Its Sub-Brands

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In the world of horology, few names command as much respect and admiration as Seiko. This Japanese watchmaking giant has been a trailblazer in the industry for over a century, consistently pushing the boundaries of precision and innovation. Beyond its eponymous brand, Seiko has established several sub-brands, each with its unique identity and contribution to the world of timekeeping. In this article, we’ll delve into the fascinating history and diverse offerings of Seiko and its sub-brands. To browse seiko’s complete inventory, an online boutique is available here: https://shop.seikoboutique.com.ph/collections/grand-seiko.

Seiko: Pioneering Precision

Seiko, founded in 1881 by Kintarō Hattori, started as a small watch and jewelry shop in Tokyo. Over the years, it evolved into one of the world’s most renowned watchmakers. Seiko is celebrated for its innovation, with milestones like the introduction of Japan’s first wristwatch in 1913 and the launch of the world’s first quartz watch, the Seiko Astron, in 1969.

Today, Seiko produces a vast range of timepieces, from affordable yet reliable quartz watches to high-end mechanical watches, including the prestigious Grand Seiko line. Grand Seiko, known for its exceptional craftsmanship and attention to detail, is a testament to Seiko’s commitment to precision.

Pulsar: The Digital Revolution

In the 1970s, Seiko introduced Pulsar, a brand that would lead the digital watch revolution. The Pulsar Time Computer wristwatch, released in 1972, was the world’s first all-electronic digital watch. This pioneering spirit has remained with the brand, which continues to produce innovative timepieces.

Alba: Affordable Elegance

Alba, another sub-brand of Seiko, offers a wide range of affordable yet stylish watches. These timepieces cater to individuals seeking a combination of reliability, aesthetics, and affordability. Alba watches are renowned for their accessible price points and Japanese craftsmanship.

Credor: Artistry Meets Functionality

Credor represents the epitome of Japanese watchmaking artistry. This sub-brand is synonymous with exquisite craftsmanship, featuring intricate designs, high-quality materials, and extraordinary mechanical movements. Credor watches are often considered collectors’ items due to their rarity and exclusivity.

Orient: Affordable Mechanical Watches

Orient, an independent subsidiary of Seiko, is celebrated for its mechanical watches. Orient offers an impressive array of timepieces, ranging from dress watches to diver’s watches. What sets Orient apart is its commitment to producing affordable, in-house mechanical movements, making them accessible to a wide audience.

Seiko Instruments Inc.: Precision Instruments

Seiko Instruments Inc. (SII) is a subsidiary of Seiko Holdings Corporation, specializing in the production of electronic components and precision instruments. While not a traditional watch brand, SII plays a crucial role in supplying watch movements and components to Seiko and other manufacturers worldwide, contributing to the global watchmaking industry’s precision and innovation.


Seiko and its sub-brands have left an indelible mark on the world of horology. From pioneering innovations like the quartz watch to the artistic mastery of Credor and the affordability of Alba, Seiko’s diverse offerings cater to the preferences and budgets of watch enthusiasts worldwide. With a commitment to precision and craftsmanship that spans over a century, Seiko and its sub-brands continue to set the standard for excellence in the world of timekeeping, ensuring that their legacy endures for generations to come. From the innovative steps taken by the seiko Astron and seiko 5, to the elegance of women’s watches of the seiko Lukia. Seiko watches have provided its consumers a bevy of options to choose from and its collectors a wide variety of pieces to pour their hard earned funds onto. Its going to be difficult to find anybody who does not see what impact seiko has done for the world of watches.

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